Mia

An AI Character With a Real Personality created by Thales Mac in March 2025
for Wondershare Filmora’s official channels. 
Her look, voice, and motivations were shaped through research on real
creator habits, challenges, and editing workflows.

Context & Goals

This project was born from the need to reduce creator costs by 40% for our official channels while also aligning with Wondershare’s positioning of driving AI‑powered content at scale.. The workflow, character design, and first video were developed in two months.

Challenges

Balancing technical limitations with creative control.
Ai Voice, Clean lipsync, Character Consitency
Building a repeatable production workflow

Character Development:

Pain Points:

Hard to keep up with fast-moving trends using basic tools.
Dislikes complex software that slows down creativity.

Goal:

Stay ahead of trends with standout visuals and grow visibility as a true trendsetter.

Archetype / Persona

Trendsetter: Always chasing the next style or effect.
Maverick: Bold, fast, and rule-breaking; prioritizes impact over perfection.

Video Creation

Tested 40 multiple AI tools and and developed workflows to find the optimal balance between realism, flexibility, and visual quality.

Results So Far

Supported a 40% cost reduction across official channels.
67% average view percentage on long-form videos — 20% higher than the channel average (47%).
Launched her own IG in May, now at ~37k followers and averaging 27k organic views per video.
60+ videos produced in 6 months, created by 7 different creators.

Internal Impact

Created end-to-end SOPs for consistent production and collaboration.

Developed unified creative guidelines to align all creators.

Designed a scalable AI-assisted workflow, now available in 10+ languages.

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