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Filmora is Wondershare’s flagship video editor,
used by 100M+ creators in 150+ countries.

Born in 2010, it blends simplicity with powerful tools and now
focuses on bringing AI-driven video editing to both desktop and mobile.

Filmora

Video

My role in this video:
Motion Graphics and Post-Production
Oct, 2023

Filmora 13

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<h2 style="white-space:pre-line"><span style="color:#ffffff">Behind the work</span></h2>
<p class="large"><span style="color:#ffffff">My journey with Filmora began in 2022, initially contributing by in-product assets and occasional motion graphics, elements and layouts for product launches.</span></p>

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Assets & Elements

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All elements and assets were designed as part of a cohesive artwork system for posts, email marketing, landing pages, and thumbnails in various formats and platforms.

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<h2 style="white-space:pre-line">In-Product Assets</h2>
<p>My contributions to Filmora span a wide range of in-product assets, from visual elements such as the full emoji pack designed for Filmora, to more technical work like creating professional LUTs, which later became a key feature in the Filmora 13.2 release.</p>

My role on this video:
Design and Animation.

Filmora 13 - Mobile

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My role in this video:
Planning, Concept Development, Motion Graphics and Post-Production
May, 2024

Filmora 14 Beta

With the Filmora 14 Beta, my role evolved. I became responsible for planning, concept development, scriptwriting, and creating the internal pitch documents that aligned the Marketing and Product teams.

F14 Planning

In September 2024, Wondershare merged the video and design teams into a unified social media center. I became one of the Creative Directors, helping structure the workflow as we began supporting requests from across the company.

Social Media Center

<h2 style="white-space:pre-line">Ai Briefing Tool</h2>
<p>To bring more consistency to the briefs coming from different countries and languages, I created a self-initiated AI Briefing Tool. Trained with strong brief examples, product details, targets, hooks, CTAs, and trend research, it now generates clear, unified briefs that streamline our workflow and elevate the quality of our output.<br /><br />Results on the first 2 months:<br /><br />● 180 Sessions<br />● 43 Different Users</p>
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